SERVICES

We are dedicated to helping early stage companies accelerate the commercial success of innovative products and technologies that will increase the sustainability of life on this planet.
 
While we are idealists about the future we are realists about the present: sometimes companies don’t need 12 months of PR. They need a single hit. They need a few mentions. They need compelling language to use when they talk about their company. They have big goals but small budgets.
 
We offer clients three levels of engagement, from fixed-fee, deliverables-focused BaseCamp, (a DIY-style approach to PR) and Toehold (one-time PR push designed to get you on the map), to Sherpa (a traditional, full-feature retainer-based model, in which we guide you along your path to success).
 
Clients can move between models at any time - no 12 month contracts, no stiff change fees or other traditional agency roadblocks. Start small and grow big. Do it yourself or let us help. We are committed to helping entrepreneurs succeed.

BACKPACK



Designed for the ultimate do-it-yourselfer, BaseCamp by Scoville gives early stage companies everything they need to promote their company. This solution is built for companies seeking a basic level of positioning and messaging, as well as the tools to communicate with media. It's ideally suited for companies who have just received a grant, angel funding, patent, or other major milestone. We will deliver a custom BaseCamp to you within 10 business days of order placement.

TOEHOLD



Toehold by Scoville PR provides a substantive, professional framework that gives early stage companies a complete set of tools from which to launch effective and ongoing public relations activities combined with the expertise and contacts of Scoville PR.
 
This solution is for those looking to establish and/or enhance the credibility of their company and technology with strategic exposure in key local, trade and national media. Building on the Base Camp model, Toehold includes active involvement by Scoville, from the development of a short term strategy, to the selection and engagement of key media, to prep and training of a company spokesperson. We'll pitch your story, get you coverage and position the company as competent and promising, a key first step in building long-term credibility with the media and your target audiences.

SHERPA



When you're ready for comprehensive and ongoing public relations counsel, Sherpa by Scoville is for you. Month in and month out, count on Scoville to create opportunities for you via press releases, story pitches, editorial calendar outreach, awards submissions, speechwriting, in-bound media inquiry management, media training and creative ideas for exposure.
 
Sherpa clients have a dedicated account team lead who manages tasks, deadlines and budget, supported by a team of PR pros who are expert writers, have national and trade media contacts, and are driven to help you succeed.
 
Scoville works with Sherpa clients to develop and execute annual PR plans that are designed to help clients meet their business goals, whether they be fundraising, customer/partner acquisition, technical credibility, etc.
 
Plans are developed in concert with client budgets. Using our Concentrated Power approach, we can create highly impactful results at costs significantly less than other firms.

BACKPACK
$5000
PR Handbook for an overview of how PR works, media tips & tricks, and how to use BaseCamp
Custom built media list, pulled from a database of more than 450,000 contacts
50, 150 & 250 word descriptions for press releases, award apps, speaking opps, etc.
Three template press releases
List of editorial opportunities in local, trade and national media
List of national conferences & events to showcase technology and/or company
List of local, trade and national awards
Seven hours of consulting time
 
 
TOEHOLD
$8500-$12500
Includes everything from backpack as well as:
Crafting custom press release
Media training for interviews
Pitching story/company to key media
Participating on interviews
Structuring media page on company website
Ability to list Scoville PR as contact on media page
Launch/Announcement strategy & 6 month planning calendar
20 hours of additional consulting time
 
SHERPA
$5000-$15000/month
Full team of experts
Press Release Drafting
Ongoing Media Outreach
Media Training
Speaking & Award Opportunities
Thought Leadership
Ghostwriting
Executive Speechwriting
Weekly calls & emails